Participants from around the world setting out on the GMT Watch Safari will also have the privilege of attending the opening cocktail party for the Grand Prix d'Horlogerie de Genève exhibition and going behind the scenes of the launch of the AKHOR brand accompanied by its executives. How is a brand born, why choose to certify it with the Poinçon de Genève quality label and how far can passion go? Be part of this exclusive adventure and share this incomparable masterclass with other devotees of fine watchmaking.
Having established itself as an integral part of the Swiss watchmaking scene since 2000, GMT thus offers its readers a true backstage look at various brands. Each day of the week, from Monday 26 to Friday 30 October 2026, our guests will enjoy visits to two completely different Manufactures, meet their artisans and executives and then savor this new watchmaking interlude over a good evening meal. From Geneva to the Jura mountains via Neuchâtel and its region, the journey aboard a luxury minibus is enhanced by magnificent landscapes between lakes and mountains. Each stage is immortalized on video and gourmet moments are an integral part of the concept. Participants are accommodated in very comfortable, welcoming 4-star city-center hotels, ideal for strolling through the old town or along the lake.
GMT organizes the entire itinerary, including on-site accommodation, transfers, visits and meals..
GMT Watch Safari 2026
25.10 : Arrival and check-in at Fraser Suites Geneva and welcome dinner in the old town
26.10 : Visit to the Laurent Ferrier and Roger Dubuis watchmaking workshops, transfer to Neuchâtel and check-in at the Hôtel Beaulac
27.10 : Visit to the Panerai and Mauron Musy watchmaking workshops
28.10 : Visit to the Longines watchmaking workshop, return to Geneva and check-in at Fraser Suites, dinner and AKHOR experience
29.10 : Visit to the Alpina–Frederique Constant and De Bethune watchmaking workshops, Grand Prix d'Horlogerie de Genève cocktail party
30.10 : Visit to the Audemars Piguet and Bvlgari watchmaking workshops, closing dinner
31.10 : Check-out and free weekend
Book your spot via watch-safari.ch or by e-mailing brice.lechevalier@gmtpublishing.com
Participants’ feedback:
Robert (USA): "We really had a terrific time on the Safari. I learned so much about the industry; it was really fascinating. I was surprised to learn that Peter Roth was a classmate of Omega’s CEO and also that one of the judges from the Grand Prix was part of our tour. We were in some rarified air. Thank you."
Hugues (Suisse) : "I would like to thank the entire GMT team for this wonderful week and the excellent organization. It was a very full and interesting program, with many discoveries. The opportunity to take a highly interactive approach to the different stages of manufacturing was a unique experience for me. Not to mention the choice of hotels and excellent restaurants. I can't wait for next year!"
Lior (USA): "I join everyone in extending my heartfelt gratitude for a week of a lifetime. The memories will be carried with me for years to come. Enjoyed everything from company visits. Thank you all for making it such a fun experience."
Peter (Suisse) : "It was an incredible week and we had a lot of fun discovering the behind-the-scenes world of our great Swiss watch Manufactures. I made some amazing new discoveries. I also met a wonderful group of people and found it very special and enriching that so many different nationalities took part. Brice, I would like to thank you and your team once again for the perfect organization of this Watch Safari."
