Milan, October 2-4, 2026 — Palazzo Mezzanotte
Introduction
Since its launch in 2024, Milano Watch Week has established itself as a meeting point for the watch industry, collectors, and enthusiasts.
In 2026, Milano Watch Week and After Time come together in a single format designed to bring watchmaking closer to people. Open to the public and set in the heart of Milan, the event offers a rare opportunity to discover established maisons, independent watchmakers, and hard-to-find timepieces.
From October 2 to 4, Palazzo Mezzanotte will host three days dedicated not only to watches, but to the experience surrounding them: community, discovery, design, and the atmosphere of Milan itself. Milano Watch Week 2026 aims to make watch culture more accessible, more engaging, and more connected to the city that hosts it.
Concept
Milano Watch Week 2026 is built around a simple idea: giving the public access to watches and brands that are often difficult to experience in everyday environments. For three days, visitors will be able to discover rare pieces, new releases, independent brands, and established maisons all in one place, directly in the center of Milan.
More than a traditional industry event, Milano Watch Week is designed as an open experience for collectors, watch enthusiasts, and curious newcomers alike. The format encourages direct contact with the brands, allowing visitors to explore watchmaking in a less institutional and more engaging way.
Why Milan?
Watch collecting has always been closely connected to Italy. From vintage collecting culture to design, tailoring, automotive aesthetics, photography, Italy helped shape the way watches are appreciated today - not only as instruments, but as objects of style and personal expression.
Milano Watch Week was created with this spirit in mind as the event aims to reflect the wider cultural world surrounding watchmaking. Within three days, visitors can expect collaborations and experiences connecting watches with other key industries.
New Location
For its 2026 edition, Milano Watch Week moves to Palazzo Mezzanotte in Piazza Affari, the historic home of the Italian stock exchange and one of Milan’s most iconic locations. Standing in front of the palace is Maurizio Cattelan’s famous L.O.V.E. sculpture, known as “Il Dito,” a symbol of the city’s bold and unmistakable character.
With its iconic architecture and unique atmosphere, Palazzo Mezzanotte becomes the new home of an event created to connect watchmaking with the people who are passionate about it.
Participating Brands
The edition of Milano Watch Week 2026 features a curated selection of 55 brands including both independent makers and renowned maisons:
Milano Watch Week 2026
Alto Watches, Andersen Genève, Armin Strom, Christian Van Der Klaauw, Chronoswiss, Czapek, Daniel Roth, De Bethune, Dominic Renaud, Ferdinand Berthoud, Franck Muller, Frederique Constant, Gerald Charles, Gerald Genta, Girard-Perregaux, Grand Seiko, Greubel Forsey, Gruen, HYT, Inceptum, Kerbedanz, Konstantin Chaykin, Krayon, Laurent Ferrier, Lederer, L'Épée, Leroy, Ludovic Ballouard, MB&F, MING, Parmigiani Fleurier, Luca Soprana, Ressence, Romain Gauthier, Singer, Trilobe, Ulysse Nardin, Urwerk, Zannetti, Zenith
After Time 2026
Arsène Lippens, Atelier Wen, Dennison, Doxa, Favre Leuba, Furlan Marri, Louis Erard, Oris, Raymond Weil, Seiko, Serica, Squale, Venezianico, ZRC 1904
Opening Hours
Milano Watch Week 2026 will take place at the Palazzo Mezzanotte in Piazza Affari and will be open to the public, with prior registration, from October 2 to October 4, 2026. Registrations will open on May 11, 2026.
Opening hours of Milano Watch Week 2026:
Friday, October 2: 10:00 - 19:00
Saturday, October 3: 10:00 - 19:00
Sunday, October 4: 10:00 - 19:00
