New partner

Graff Diamonds is the fruit of the labours and passion of one man: Laurence Graff, born in 1938 in Stepney, England. Since the opening of his first boutique, in the 60's, he has earned international renown, extending as far as the royal courts in the Middle East.

In 2008, Laurence Graff created a watchmaking division, whose first collections were presented in 2009: GraffSuperStar, Chronograff and MasterGraff.

Graff Luxury Watches are inspired by the perfectly-cut diamonds for which the company is famous. They are the perfect combination between the finest in Switzerland’s horological traditions and the supreme skill of the brand’s gem setters.