Hysek is strengthening its online presence with the development of a new digital platform, thus asserting its aim of drawing closer to its core communities and being more responsive to their expectations. The new www.hysek.com website forms the lynchpin of its digital strategy, alongside the manufacture’s existing online presence on social media (Facebook, Instagram, Pinterest, YouTube, and Weibo), where Hysek has been providing more content – and gaining an increasing number of followers – for several months now.
Rather than a minor upgrade of the legacy site, the new portal is a fully-fledged, original creation. It took several months to develop optimised navigation that allows visitors to transition easily from videos to images and images to text, with seamless browsing in every possible direction. The enhanced user experience now features content covering the manufacture’s origins and history, alongside the main attraction and key point of interest for visitors to the new site: Hysek’s current collections.
To make browsing its collections even easier, the brand has developed two new tools. A ‘watch finder’ allows visitors to fine-tune searches according to their personal criteria (movement, complication, dial, etc.). And an optimised presentation of Hysek models now features directly on the homepage: on arrival, visitors are greeted by a brief overview of the main collections, displaying between two and five variations of each model, without even needing to switch tabs or leave the homepage.
Hysek then offers three ways of following through on this 2.0 experience: a ‘store finder’, enabling visitors to locate the outlet closest to their home; a contact form; and a dedicated international phone number. For the most experienced collectors, Hysek also provides a detailed presentation, comprising text and close-up photos, of no fewer than 11 manufacture calibres, from the simplest (the HW31 Automatic) to the most complex (the HW80 with rollers and jumping hours, boasting some 1100 components).
Currently online in English, the site will very shortly be available in French, Russian and Chinese, too, quoting prices in Swiss francs, euros, dollars, and renminbi. The existing two-strong digital team will also be expanded in the coming weeks so as to implement more proactive community management, including the addition of new videos and content to the all-new www.hysek.com website on a regular basis.
