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Anonimo - Aldo Magada

Anonimo Aldo Magada

Profile of Anonimo's CEO.

Aldo Magada graduated from HEC Lausanne and La Jolla University in San Diego. He worked as regional head of sales for pharmaceutical company Vifor, and with audio equipment for Electro-Voice, before joining the Swatch Group in 1984 and continuing his career in the watch industry. 

During the 1990s he was watch and jewellery products manager for Piaget (1989-1993), vice-president of marketing  for Omega (1993-1997) and sales and marketing director for Ebel (1997-1999). In the following decade, he worked as head of Gucci Time Pieces (2000-2002), TechnoMarine (2002-2003), Reuge (2003-2006) and Badollet (2006-2008).

In 2009 Aldo Magada set up his own consulting firm. He managed special projects for Breitling before being offered the position of director of international sales and development (2013-14). He left Breitling after being asked to take the reins of Zenith as President and CEO.

Now with Anonimo SA, Aldo Magada became CEO of the Vulcain brand in March 2018, and CEO of the Anonimo brand in July 2018.


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Born in Italy, crafted in Switzerland. The history of Anonimo watches is unmistakably linked to the pioneering exploits of Italy’s naval divers and alpini militare.

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