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Maurice Lacroix - Aikon Venturer

Maurice Lacroix Aikon Venturer

After the Aikon Quartz in 2016 and the automatic line in 2018, the Aikon concept takes on a new shape with the Aikon Venturer designed for the workers who breathe life into the city.

The Aikon Venturer is the descendant of the Maurice Lacroix Calypso, which included a diver’s version at the time. One of the brand’s iconic models in the 1990s, this steel watch bore the same design codes that live on in this new model, namely an integrated and water-resistant case, a six-arm bezel surrounding a flat sapphire crystal and a strap marked with an applied M logo. In 2016, Maurice Lacroix produced a contemporary reinterpretation of this iconic piece with the quartz Aikon, followed by an entire collection of Aikon Automatic pieces in 2018. In 2019, the Aikon generation welcomes a new branch, sportier, just as modern and even more adventurous, designed to face up to the challenges and ambitions of today’s urban life.

Aikon Venturer

Aikon Venturer with black dial and black rubber strap © Maurice Lacroix

Fully equipped for the challenges of everyday life, the Aikon Venturer is intended for today’s adventurers. Powerful, legible and comfortable, its sleek design marks it out as an unmistakable Aikon. Measuring 43 mm and water-resistant to 300 metres, this steel piece is a sporty, elegant watch designed for everyday wear. Its unidirectional rotating bezel incorporates a countdown function that can measure any time, all the time, in any situation.

Aikon Venturer

Aikon Venturer with blue dial and blue rubber strap © Maurice Lacroix

The strength of a design lies in its ability to evolve. Latest manifestation of the Aikon collection, the Aikon Venturer is powerful but not brutal, robust but not massive and modern but not futuristic. This automatic watch with three hands and a date function has a real presence on the wrist. Its functional areas, level of detail and the energy emanating from the piece directly signal the connection to the Aikon’s aesthetic codes.

Crafted entirely from steel, the surfaces of the Aikon Venturer are satin-finished, while its edges are polished. For the very first time, the bezel’s six arms – a powerful, characteristic Aikon feature – have been given a functional role : they extend beyond the ceramic bezel so that it can be easily grasped and rotated. The arms are engraved with 10-minute intervals, a feature inspired by diving watches and which makes this timepiece a genuine “tool watch”. Its screwed case back features a “Vagues du Jura” motif surrounding the engraved “M” logo in the centre, demonstrating the high standard of finishes given to the Venturer.

Aikon Venturer

Close-up of the dial © Maurice Lacroix

The Aikon Venturer features a blue or black sunray-brushed dial to give it a smart feel and add a final touch to its versatility. The alternating round and rectangular hour markers are amply coated with Super-LumiNova. Meanwhile the baton hands are wide, refined and also adhere to the criterion of versatility. In this way, this watch forges a new aesthetic register in coherence with its underwater look and intense design, while meeting the finest quality requirements of the brand.

Aikon Venturer

© Maurice Lacroix

This same motive also inspired a new strap made from rubber in a colour that matches the dial. Comfortable and waterproof, it can withstand the rain and high temperatures. A central strip of squares runs down its length, which recalls the angularity that is one of the Aikon’s design principles. It also features the Maurice Lacroix “M” logo, identical to the one that appears on the brand’s leather straps. This strap is fixed to the lugs by means of the EasyChange system, which has two bars fitted with protruding prongs. They make it possible to remove the rubber strap in two steps and to replace it with the finely articulated 5-link satin-finished steel bracelet – a historical Aikon signature.

Aikon Venturer

Aikon Venturer with steel bracelet © Maurice Lacroix


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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