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Top 10 Most Read Articles 2022 - Rediscover the Best Articles of the Year

Top 10 Most Read Articles 2022 Rediscover the Best Articles of the Year

Discover the most-viewed articles of the year with our Top 10 articles that most caught your eye during the last 12 months

1) Why are young people buying Rolexes?

No need to wait until your forties to own a Rolex. The new generation is fully asserting their interest in the watchmaking world, and this is happening at a younger and younger age. Rolex stands out from the crowd by being one of the favourite brands of young people. This is perhaps not surprising given the craze around the brand on social media, like the #rolexchallenge on Tik Tok. But also in rap culture, with the cult song of Ayo and Teo called, yes you guessed it, Rolex! Check out this article to discover the relationship between Rolex and Generation Z. 

Pourquoi les jeunes achètent des Rolex…

Elias at Emerald © Yannick Nardin/WorldTempus

2) A show like no other

Dive into the world of watchmaking with a look back at Watches and Wonders and discover how the WorldTempus team prepared to deliver the very best content possible! And it looks like the work is paying off as we have achieved a 50% increase in audience figures. 

A Show Like No Other

WorldTempus, GMT Magazine and Fine Watch Club © WorldTempus

3) What does the future hold for Watches and Wonders 

Our correspondent David Chokron goes behind the scenes of the prestigious event, Watches and Wonders 2022. The success of the show was not guaranteed in advance, what with the never-ending health restrictions and the risk of having a totally digital get-together. Discover how the show was able to pull out all the stops to create an incredible event for brands and watch lovers alike, in person. 

What does the future hold for Watches and Wonders

Watches & Wonders Geneva 2022 © Watches & Wonders

4) The Competition Begins!

The most-awaited competition of the year took place in November with the whole industry present. Diversity and innovation are the watch words of this year with the launch of a new category: Mechanical clock. Discover the pre-selected brands and what to expect in this article. 

5) The latest news from Rolex 

Our correspondent David Chokron reviews the news and novelties of the year 2022 for Rolex. We also look at some of the brand’s icons, such as the GMT Master II ref. 126720 VTNR and the Day-Date 40 ref. 228236, which was a hit with the public.

The latest news from Rolex

Rolex GMT Master II ref. 126720 VTNR on both bracelets © David Chokron/Worldtempus

6) Tiger Tales

According to the Chinese calendar, the year 2022 was marked by the tiger. After two full years of restrictions and curfews, the tiger represents power and determination for the whole world. Several watch brands decided to pay tribute to this symbol that represents hope in their own way. Here is a selection of watches that celebrated the Chinese New Year by releasing watches under the effigy of a powerful big cat. 

Tiger Tales

Classico Tiger Year Of The Tiger © Ulysse Nardin

7) Six of the best watch accounts on TikTok

Come and discover the best TikTok accounts for watch enthusiasts. This platform, which took off in 2020 brings together the whole world with a range of different videos, including videos about watches, which have caught the eyes of watch lovers, clocking up millions of views. TikTok has succeeded in making the industry more accessible and even playful to the online community. Do not hesitate to check out the best TikTok accounts to follow here. 

8) The Sun Continues to Shine on Geneva Watch Days

Take a moment to look back at the Geneva Watch Days with this editorial written by our editorial director Sophie Furley. 

9) Aikon #Tide: Maurice Lacroix Rides the Rising Tide of Environmentalism 

Maurice Lacroix affirms its commitment to its eco-friendly approach with the Aikon #Tide. Made of 17 recycled bottles, a composite material made of PET married with fiberglass, this watch is a symbol of a new evolution in materials. But this approach does not stop there, Maurice Lacroix is committed to recovering 10 million PET bottles and will set up educational programs. And it doesn’t stop here, the brand will accompany the release of the watch with a campaign to support all of this. Discover the brand’s ideas and vision in this article. 

Aikon #tide: Maurice Lacroix Rides the Rising Tide of Environmentalism

Aikon #tide © Maurice Lacroix

10) Five Reasons why High-End Watch Sales are Defying the odds

Our correspondent Olivier Müller tells us about the amazing popularity of the watchmaking world in our societies. One thing is for sure, no one could expect this with the crisis that came to put an economic brake on the planet. However, there are several reasons that propel the popularity of timepieces. Read on to find out more


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Based in the Jura region of Switzerland, Maurice Lacroix has been producing fine Swiss timepieces for over 40 years and has developed 14 in-house movements over the past ten years.

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Combining cutting-edge technology with a unique heritage from marine chronometry is what sets Ulysse Nardin apart from other brands.

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