Discover the Brands of Milano Watch Week 2026

Milano Watch week CP n°2 cover
1 minute read
With 55 participating brands, Milano Watch Week 2026 presents its most diverse edition yet, bringing together the leading voices of contemporary watchmaking.

Introduction

Milano Watch Week 2026 brings together a carefully curated selection of 55 watch brands spanning centuries of watchmaking.

The exhibition presents an exceptional mix of historic manufactures, internationally recognised independent maisons, and a new generation of creators redefining contemporary horology. Visitors will be able to experience everything from astronomical complications and fluid mechanics to Japanese craftsmanship, kinetic sculptures, artisanal jewellery and some of today's most celebrated sports watches.

A curated line-up of the world’s most distinctive watchmakers

MILANO WATCH WEEK

Milano Watch Week 2026 brings together 41 brands inside Palazzo Mezzanotte, combining the independent maisons that shaped the event’s first edition with a major wave of new exhibitors.

Returning names include brands that helped define Milano Watch Week’s identity from the beginning:

Andersen Genève, Czapek, De Bethune, Ferdinand Berthoud, Franck Muller, Greubel Forsey, HYT, Krayon, L’Epée, Ludovic Ballouard, MB&F, Parmigiani Fleurier, Ressence, Romain Gauthier, Singer Reimagined, Trilobe and URWERK:

For 2026, Milano Watch Week welcomes a significant number of new exhibitors, including:

Armin Strom, Bell & Ross, Christian Van Der Klaauw, Chronoswiss, Daniel Roth, Dominique Renaud, Frederique Constant, Gerald Charles, Gérald Genta, Girard-Perregaux, Grand Seiko, Gruen, Inceptum, Jaquet Droz, Kerbedanz, Konstantin Chaykin, Laurent Ferrier, Leroy, Luca Soprana, MING, Palmiero, Ulysse Nardin, Zannetti and Zenith.

Together, they create a more layered edition of Milano Watch Week: established icons, technical specialists, design-led independents, artistic watchmakers and high-jewellery creations sharing the same space for three days in Milan.

AFTER TIME

Running alongside the main exhibition, After Time 2026 continues to showcase adifferent side of watch culture.

Building on the success of its inaugural edition, After Time 2026 welcomes back a selection of returning exhibitors, including Arsène Lippens, Atelier Wen, Dennison, DOXA, Furlan Marri, Louis Erard, Oris, Raymond Weil, Seiko, Serica, Squale, and Venezianico. Joining them for the first time are Favre Leuba, one of Switzerland's oldest watch brands, and ZRC 1904, the French dive-watch specialist originally developed for the French Navy.

Conclusion

More than an exhibition, Milano Watch Week 2026 is an opportunity to discover the people, ideas, and stories shaping contemporary watchmaking. Whether you're meeting an iconic manufacture for the first time or uncovering your next favourite independent, every visit offers a new perspective on the world of horology.

Opening Hours

Milano Watch Week 2026 will take place at the Palazzo Mezzanotte in Piazza Affari and will be open to the public, with prior registration, from October 2 to October 4, 2026.

Registrations are now open.

Opening hours of Milano Watch Week 2026:

Friday, October 2: 10:00 - 19:00

Saturday, October 3: 10:00 - 19:00

Sunday, October 4: 10:00 - 19:00