As we are gearing up for Watches and Wonders, you could be mistaken for thinking the weeks running up to the show would be calmer with watch news, but the watch industry is definitely a sector that never sleeps.
Maurice Lacroix Aikon #tide
Last weekend, Maurice Lacroix unveiled a brand-new Aikon collection in collaboration with Tide, an organization that collects ocean-bound plastic and upcycles it into cool new products. This partnership has resulted in a sustainable timepiece with cases that are not only sustainable, but also come in fun new colours. Check out the Aikon #tide range here.
A New Record-Breaking Bulgari Octo
The WorldTempus team was in Rome this week for the launch of the new Bulgari Octo Finissimo Ultra, which has taken the title for the world’s thinnest mechanical watch at a thickness of 1.80 mm, 0.20 mm thinner than the previous title holder, the Piaget Altiplano Ultimate Concept. The new Octo Finissimo Ultra also comes with an NFT (engraved on the rachet for immediate access) linking the watch’s owner to an exclusive artwork.

WorldTempus Welcomes Lionel Meylan
This week we welcome a new retail partner – Lionel Meylan – with boutiques in the Swiss towns of Vevey and Lausanne. Lionel Meylan’s four stores carry over 20 watch brands and 15 leading names in jewellery, along with a curated selection of pre-owned timepieces and jewellery for those who enjoy the vintage world. They also have an experienced and qualified watchmaker on staff for servicing and repairs.
Delving into the Breguet Hora Mundi
Check out our Editor-in-Chief’s in-depth video about the brand-new Ref. 5557 Marine Breguet Hora Mundi that brings a whole new look to this iconic complication with a sunburst blue guilloché dial with sapphire plates.
Flying High with Zenith in Zero Gravity
Our editorial director, Sophie Furley, shares her experience on a zero-gravity parabolic flight with Zenith. Each owner of the brand’s Defy Zero-G timepieces and Defy Double Tourbillons gets a ticket for a “space” experience, so we decided to go and test it out to see just how amazing it is. Discover the Zero-G experience here.

An Omega X Swatch Launch that Broke the Internet this Week
Omega and Swatch announced a collaboration called the MoonSwatch this week which has been the talk of the watch world. This CHF 250 will go on sale on Saturday 26th March at select Swatch boutiques around the world. The watches are made in bioceramic and come in a range of colours linked to different planets. Discover the MoonSwatch Collection here.

A Look Back in Time at the Audemars Piguet Royal Oak Collection
Audemars Piguet's Raphaël Balestra, Manager of the manufacture's Heritage and Archives Department, shares five historic Royal Oak timepieces with WorldTempus on video.
This Week’s New Releases
Elsewhere on WorldTempus this week, check out the following new watch releases: Jacob & Co’s new Jean Bugatti, HYT Mission Hastroid, Urwerk’s UR-100V, Longines’ Spirit Zulu, Czapek’s Faubourg de Cracovie, Armin Strom's Orbit, MB&F’s M.A.D.1 Red, and H. Moser & Cie’s Endeavour Centre Seconds Concept Lime Green.