2024 in Five Trends

How will we dress our wrists this year? Will color still be a hot theme? Which will be the star materials? Is sporty-chic style still the order of the day? We put these questions to some 15 CEOs and executives of brands present in Geneva this April. Their answers reveal the major trends for 2024
Brand of the day
Lili © Beauregard
Beauregard is a singular and independent brand with one foot in Montreal and the other in Geneva. It creates horological objects d’art that are immediately recognisable and undeniably precious.
Boutique of the day
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Interview With Carla Chalouhi  - arije
Driven by a relentless pursuit of excellence, arije cultivates its difference through an exquisite sense of hospitality within an inclusive and didactic luxury...
Editorial of the week
Game of the week