From Wednesday, September 2 to Sunday, September 6, Geneva Watch Days returns to the shores of Lake Geneva, in the city synonymous with fine watchmaking. For this seventh edition, the watch industry’s most open event in the calendar not only explores new horizons, but also deepens its roots within Switzerland – and in Geneva in particular, a city whose unique ecosystem brings together an exceptional community of connoisseurs, collectors, and local and international watch enthusiasts.
A fleet of committed brands, a shared horizon
68 brands carefully and collectively selected for their diversity, complementarity and creativity… The 2026 edition once again brings together a constellation of watch houses that reflects the bold ambition of the contemporary watchmaking scene. And it is this diversity across all segments that makes Geneva Watch Days so uniquely compelling in the international calendar. Independents, small workshops, full-scale manufactures, established brands large and small, and emerging new names are all propelled by the same conviction: that watchmaking is meant to be experienced, touched and shared.
Akhor, Alpina, Alto, Amida, Artisans de Genève, Ba111od, Beaubleu, Beauregard, Beda'a, Behrens, Bell & Ross, Bianchet, Bimbu, Breitling, Bremont, Bulgari, Byrne, Cédric Johner, Claude Meylan, Corum, Czapek, Daniel Roth, David Candaux, De Bethune, Dennison, Doxa, Emmanuel Bouchet, Fears, Ferdinand Berthoud, Frédérique Constant, Furlan Marri, Gallet, Gerald Charles, Gerald Genta, Girard-Perregaux, Greubel Forsey, Hautlence, Kerbedanz, Konstantin Chaykin, Krayon, L. Leroy, Laurent Ferrier, Lederer, L'Epée, Linde Werdelin, Louis Erard, Louis Moinet, Massena Lab, Maurice Lacroix, Mauron Musy, MB&F, Micro Mil Spec, Ming, Naoya Hida, Oris, Perrelet, Otsuka Lotec, Phillips in association with Bacs and Russo, Renaud Tixier, Réservoir, Singer, Speake Marin, Stollenwurm SA, Trilobe, Tutima, Unimatic, Urwerk and Zenith.
2026: Charting a course for connections that count
This seventh edition marks Geneva Watch Days' entry into a new cycle. The event now establishes itself as a genuine bridge between the world of brands and that of high-potential visitors: collectors, institutional partners, business decision-makers and Genevan cultural figures.
To achieve this, Geneva Watch Days has this year built an exceptional network of major Genevan partners – above all the Canton and City of Geneva, offering unconditional support to the event, Geneva Tourism further strengthening its backing, the Geneva Chamber of Commerce, Industry and Services (CCIG), and new this year, the Swiss Who's Who network and a number of leading banking institutions. All these partners are combining their strength and influence to draw highly qualified profiles to the event and put these targeted audiences in direct contact with the participating watch houses.
Jean-Christophe Babin, President of GWD, comments: “This year, Geneva Watch Days enters a new cycle of development, while remaining true to the spirit that has driven it since its creation: openness, innovation, decentralization and proximity. What began as a bold initiative in the year of COVID, to compensate for the cancellation of the traditional watch fairs, has become an unmissable event, carried forward by an ever more engaged community of brands, collectors, partners and enthusiasts. This edition strengthens the ties between watchmaking and its ecosystem, in Geneva and internationally. We remain convinced that nothing replaces real encounters, real conversations and the emotions shared around our creations. It is this collective energy that makes Geneva Watch Days unique, and that keeps us moving forward.”
