Trend Customisastion the new normal
Many collectors are keen for their timepiece to include a detail that marks it out from more widely-available models, such as a secret signature, initials, a modified dial, or special jewel settings. However, for the best part of 20 years now, some firms have also been offering their regular customers a small number of customisation services. The groundswell for personalised watches has probably only just begun.*
15 January 2021
